How TACTIX makes money
Where the money that pays for the site comes from, and what it does not buy.
Revenue
- Subscription tiers (Starter, Pro) for advanced features — deeper market access, ai prediction model outputs, accumulator picks, and player- and team-level analytics that aren't part of the free tier. Current prices are on the pricing page.
- Advertising — display ads served via standard ad networks. Ads are clearly labelled.
- No affiliate links. The site currently carries no bookmaker affiliate links, so TACTIX earns no commission from anything a reader does with a bookmaker.
What TACTIX does not do
We don't sell tips. The "tipsters" model — paid weekly tips with cherry-picked historical records — has well-documented credibility problems. We publish prediction probabilities with reasoning, and we don't claim systematic profit against bookmaker margin.
We don't operate as a bookmaker. TACTIX is not a gambling operator and does not accept bets. The site is an information service.
We don't accept payment for editorial coverage. Bookmaker reviews are written from publicly available facts. We don't accept payment to influence the editorial line of a review.
If you spot editorial content that reads like an advertisement, please contact us — we'd want to know.
More about how TACTIX works
18+ · Predictions are probabilities, not certainties, and nothing here is betting advice. Please gamble responsibly — BeGambleAware.org.