Press · Media Kit
Resources for journalists, partners and researchers — company boilerplate, key facts, founder bio, brand assets, and the data-led story angles we're happy to comment on.
Copy-and-paste description for articles and listings:
Other verifiable facts: UK-based; an information service, not a gambling operator; a free core (live scores, tables, form, player ratings, match previews, the calibration scoreboard) with optional Pro and Elite tiers; a player rating built from published weights (no black box); and a live, checkable model scoreboard that includes losing predictions.
Football data geek and Premier League obsessive. Chris founded TACTIX to bring honest, calibrated modelling to football prediction — and writes about what the numbers say about the game. Available for comment on football analytics, prediction-model calibration, and the economics of betting markets. Request an interview.
Primary palette.
Teal #00D4A8
Navy #0A1929
Please don't alter the wordmark's colour or proportions. Need a specific format, a transparent SVG or a higher-res export? Ask us and we'll send it over.
TACTIX is an independent UK football-intelligence platform: calibrated AI match predictions, live scores and data, a transparent player rating with published weights, and free betting tools across 100+ competitions. It is an information service, not a bookmaker.
No. TACTIX never takes bets, holds funds or processes gambling transactions. It publishes statistical analysis and tools for information, and carries 18+ and safer-gambling messaging across the site.
TACTIX deliberately doesn't lead with a single accuracy percentage, because that number mostly reflects how predictable a league or market is. Instead it publishes calibration: each prediction with a result is graded against it, and the live scoreboard shows the current sample size and mean calibration error at any moment — including the losing predictions.
Player and match figures are built from official match data feeds covering 100+ competitions. The player rating's full weight set is public, and headline model claims can be checked against the live scoreboard rather than taken on trust.
The model's record is independently checkable on the scoreboard at tactix.football/scoreboard (with CSV/JSON downloads). For interviews, comment or specific data requests, use the contact page — the founder is available on football analytics, prediction-model calibration and the economics of betting markets.
The latest edition of each TACTIX research series, each built from the settled record or the season simulations, dated, with its basis:
Every Monday, TACTIX Simulation Report #N publishes the full Premier League movement table from our season simulations — title, top-four and relegation probabilities for all 20 clubs, with week-on-week deltas and one quotable line per club, written for the beat reporter who covers exactly one of them. Numbered, dated and archived, so it can be cited by issue. The always-current version of every table lives on the Supercomputer hub.
Data stories for media: custom charts, per-club data pulls or regional angles prepared on request — get in touch. Our accuracy record is live, includes the losers, and is checkable without asking us: /scoreboard.
Running a data-led story? Our live embeds — the season-simulation table, the title race, pre-match win probabilities, the FPL fixture-difficulty matrix and the model-calibration badge — are all free to use: they update themselves from settled results — losers included — and carry a small attribution link. Copy-paste snippets, a per-league variant and the terms are on the widgets page. For custom charts, quotes or data pulls, contact us — we reply.
Interviews, data requests, commentary or partnership enquiries — we reply.